Blueings | Thoughts on Branding, Design & Technology

March 11th, 2011

Excitement Builds as “Get Ready To Live 2″ Gets Ready to Rock Austin

The Blue Clover team is getting more and more excited about our big Get Ready Ready to Live 2 event which happens this Sunday at the University of Texas at Austin.

One of our inspiring and motivational speakers will be Eliza Esquivel, Director of Planning at TBWA\Chiat\Day New York. She’ll tell us all about her research project, inspired by goal #9 of TBWA Global 10×10 Plan: “Give back through a creative social responsibility strategy.”

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Published in Blue Clover by Matthew Egan No Comments

March 8th, 2011

Blue Clover Hosts Second Annual Motivational, Provocative ‘Get Ready To Live’ Event – Sunday, March 13th

We here at Blue Clover want to see you on March 13th in Austin for Get Ready to Live 2! We’re gearing up for a jam-packed day of provocative, seldom discussed thoughts, studies and experiences from leaders in today’s converging worlds of technology, marketing and behavioral science.

It all happens this Sunday from 12:30 to 4 p.m. in the Thompson Conference Center at the University of Texas at Austin.

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Published in Blue Clover, Social Media, Technology by Matthew Egan No Comments

May 7th, 2010

Happy Mother’s Day!

Mothers
As a small token of love and appreciation to all mothers, we want to thank them for all their sacrifices, knowledge and patience they’ve shared in our lives.

And as part of our holiday tradition, here is a little present… click here.

From everyone here at Blue Clover, Happy Mother’s Day!

Published in Blue Clover by Juan Barrera 3 Comments

April 30th, 2010

PUNCTUATION: Dashes vs. Hyphens

Hyphen

Post by Cesar Rivera.

In this issue, hyphen tries to outwit users by doubling itself to replace em dash. Hyphen also tries to replace en dash in between dates and times. Meanwhile, en dash places itself between a series of numbers and em dash positions itself in the middle of a sentence to break for a side thought. Confused? You won’t be after this issue of PUNCTUATION.

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Published in Copywriting by Juan Barrera 2 Comments

March 24th, 2010

Our 7 Step Creative Process

Brief

Here is what the Blue Clover creative team goes through in order to create effective, engaging pieces of work that reach the heart of the designated audience. What’s your creative process? I would love to hear from you. Enjoy!

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Published in Advertising, Blue Clover by Juan Barrera 3 Comments

March 18th, 2010

On Location, Just Checking In…

Shortly after my might-be-annual trip to join fellow SXSW Interactive attendees to talk tech with the Texas Governor (thanks this year to Adam Beaugh), I discussed with the Texas Rangers assigned to the office the highly improbable possibility that we might see Governor Perry checking into his barber shop via foursquare or Gowalla.  “That is most likely a security risk we would not allow,” they stated with an earnest cool about them.

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Published in New Trends, Social Technology by Tim Hayden No Comments

February 22nd, 2010

8 Basic Principles of Brand Development for Small Businesses

Bootcamp

Today I was keynote at the Marketing Bootcamp 2010 – an event for small businesses by the South Texas Women’s Business Center. For my presentation called “Branding in the Digital Age. The importance of consistency and adaptability.” I put together this list of branding tips, enjoy:

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Published in Blue Clover, Branding by Juan Barrera 4 Comments

February 10th, 2010

Into the Wild… Blue Clover

Hello, Aloha, Hola, and Howdy!

For the past twelve-plus years, I have helped a many brand, a friend few and a city or two, to engage audiences through a unique blend of offline event (and retail) promotions with advanced media most of us now label “social” and/or “mobile.”  It is an experience of which I am proud… a pride I bring along with me to this new opportunity with Blue Clover.

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Published in Blue Clover by Tim Hayden 9 Comments

January 29th, 2010

Which are your favorite blogs?

By Matt Seymour

With so many Ad Ages, Ad Rants, Brandweeks, Mediapost, TalentZoo’s, One Show’s and Creativity’s out there that cover our interest have you ever wondered which sources of information people in our industry enjoy the most when it comes to reading up on what they love to do?

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Published in Blue Clover by Juan Barrera 4 Comments

January 11th, 2010

Restaurants and Menu Design

Menu

One of the main marketing opportunities many restaurants fail to capitalize on when it comes to customers is having an engaging menu. A menu is a huge opportunity to “work” a captive audience into trying new dishes, desserts, etc.

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Published in Design by Juan Barrera 4 Comments