The Blue Clover team is getting more and more excited about our big Get Ready Ready to Live 2 event which happens this Sunday at the University of Texas at Austin.
One of our inspiring and motivational speakers will be Eliza Esquivel, Director of Planning at TBWA\Chiat\Day New York. She’ll tell us all about her research project, inspired by goal #9 of TBWA Global 10×10 Plan: “Give back through a creative social responsibility strategy.”
For the project, TBWA partnered with two other Omnicom agencies, Changing Our World and Flamingo International to conduct quantitative research on social activism. The research delivers relevant insights about the social media generation and social responsibility.
Eliza initiated the research project after uncovering that there was no considerable quantitative validation of the hows and whys of young adults who engage in social responsibility, and all the existing validations focused primarily on green issues.
The report, “Social Activism 2.0: Young Adults and the Revival of the ‘Social’ in Social Responsibility” provides a tool kit to engage young adults’ in social change. Eliza will be sharing highlights of the study that are relevant to the converging worlds of technology, marketing and behavioral science.
Recent creative work Eliza is proud of includes: the McDonald’s “Baby” spot, the “Tube Sock” spot for Skittles, and the “Zombie Bus” spot for Starburst. Other work Eliza is honored to have been part of includes: the Coke Zero “Tongue and Eyeballs” campaign, the third installation of Happiness Factory, the Coke “Bird” Olympics spot, and the “Here I Am” campaign for Nike Women in Europe.
Eliza’s greatest pleasure as a planner has been the opportunity to work on pro bono accounts, including projects for: the National Partnership for a Drug Free America, the Clinton Global Initiative, the Jamie Oliver TED wish, The National Center for Family Literacy and Women Win (European based non-profit that encourages women to play sports as a tool for development in the Middle East and Africa).
Eliza holds an MA in Advertising with an emphasis in Account Planning from the University of Texas at Austin.