Here is what the Blue Clover creative team goes through in order to create effective, engaging pieces of work that reach the heart of the designated audience. What’s your creative process? I would love to hear from you. Enjoy!
March 24th, 2010
Our 7 Step Creative Process
Published in Advertising, Blue Clover by Juan Barrera 3 Comments
November 9th, 2009
The truth never gets old…
Even though this short is a bit ancient, it never gets old. I watched it for the first time many (many) years ago, and I just happen to run across it again a couple of days ago. I wanted to share it for the very few in the industry that haven’t seen it – is an ad agency spoof about how a marketing campaign is made.
It’s “R” rated for language, so be advised.
Published in Advertising by Juan Barrera 2 Comments
October 20th, 2009
The best ad campaign ever
A few weeks ago, we responded to an RFP for a big restaurant account. (Note to anyone looking for an agency, we love those.)
In this particular RFP one of the questions they asked us to respond to asked “What is the best campaign you have ever seen and why?”
Wow, what an interesting question and we really spent a lot of time thinking about it. So, I thought some of you might enjoy hearing our response and I know we would really be interesting in hearing back from you on how you might answer this question.
Published in Advertising by Juan Barrera 5 Comments
October 2nd, 2009
Should there be a line between advertising and the people creating the advertising?
As a creative, I’ve always struggled to draw a clear line on what’s my limit – how far am I willing to go in the pursuit of the “great idea” without compromising personal values? As a company, we’ve always stayed away from any business that doesn’t align with our value system – ex. we’ve turned down several lucrative web projects for the adult industry simply because we don’t want to have that association.
Case in point are adverting campaigns such this one (PlayStation) – I know this “controversial and disturbing” approach to their ads is probably quite effective with their demographic and not to mention memorable. Nonetheless, there is something inside of me that just feels sick… I think I have found my line!
Published in Advertising by Juan Barrera 5 Comments