December 04, 2009
Alteza hires Blue Clover as Agency of Record
Alteza—the luxury condominiums project nearing completion atop the 34-story Grand Hyatt San Antonio River Walk in downtown San Antonio—has chosen Blue Clover, an award-winning On and Off-Line branding™ firm based in San Antonio, as its Agency of Record, with a strong emphasis on Public Relations. Blue Clover will create a comprehensive portfolio of sales and marketing materials for use in the process of selling the balance of these high-rise condominiums, now that the first condos on the 25th floor are complete.
Specifically, as Agency of Record for Alteza, Blue Clover is responsible for the creation and implementation of all collateral materials, public relations and special events, media buys, Mexico outreach and strategy for this downtown real estate development.
With 147 condominium homes on floors 25 through 34 ranging from 800 to 6,000 square feet, Alteza sits above the Grand Hyatt San Antonio River Walk, a modern luxury hotel consisting of more than 1,000 rooms. Alteza residents will enjoy 24-hour security and concierge service and private, secure entrances/elevators/parking, as well as many of the four-star hotel’s amenities such as room service, world-class fitness center and riverside restaurants.
“Blue Clover is dedicated to San Antonio, and we are particularly advocates of its downtown; several of the partners even live downtown,” says José Sena, president, CEO and co-founding partner of Blue Clover. “And a success for a visible, high-end project such as Alteza is a success for downtown and the City of San Antonio. Real estate development and marketing are passions of mine, so bringing Alteza to full capacity is a challenge we are looking forward to.”
“Downtown San Antonio is such a fun and vibrant place. We look forward to being part of the lifestyle and the skyline,” says Jim Jaco, President /COO of the Realm Group, owners of Alteza.
“We felt it was critical to not only join forces with a local company, but to work with a firm that understands and appreciates downtown San Antonio. The Blue Clover team was the obvious choice. We are so excited about this new partnership,” says Scott Nisson, director of sales and marketing, Alteza.
BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera (Executive Creative Director), and Chris Gilbert (Finance Director). The growing staff now includes a fourth partner, Carl Thompson, Vice President of Corporate Strategy, and 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations, media buys, strategic planning, and web-based communication experience from throughout the world. Within the past two years, the firm has opened offices in Mississippi and Dallas, TX.
This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s Regional Design Annual (the most comprehensive competition annual in the design profession), several awards in the 2009 annual Art Directors Club of Houston Awards Show, San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena; and 2008 and 2009 Association for Women in Communications Proliner Awards for national Public Relations campaigns.
Blue Clover’s past and present client list boasts more than 120 local and national clients, including Physicians Health Choice (a physician-owned company, PHC is a Medicare Advantage organization contracted by Medicare and is headquartered in San Antonio, Texas); Cook Inlet Region, Inc. (CIRI) (an Alaska Native company with $637 million in assets with ventures in real estate, oil field support, government contracting and Alaska tourism to name a few); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); a website and online marketing strategy for IBC Bank (Laredo-based bank with $12.1 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Bank of San Antonio (locally owned bank with $142 million in assets and services that include commercial banking, private client services, real estate financing, treasury management and personal banking); MISYS (an application software and services company that provides innovative, integrated solutions and services for the banking, treasury and capital markets and health care industries); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); JH & H Architects (Mississippi architecture, planning, and interior design firm with more than four decades of service and history); and USAA (largest private insurance and banking company in the nation).
More information on Blue Clover is available at (210) 223-5409 or firstname.lastname@example.org.