April 16, 2009
Blue Clover Adds Three Veterans to its Staff
Blue Clover, a versatile, fast moving On and Off-Line Branding TM firm based in San Antonio, has named three industry veterans to its management team.
Carl Thompson has been named partner and vice president of strategic planning. Mark Sullivan has been hired as creative director; Lynn Lekander is now the company’s media director.
Thompson will develop comprehensive and effective communication strategies for Blue Clover clients. His expertise comes in the fields of convergence marketing strategy, consumer behavior, quantifying market effectiveness and brand planning. Thompson has been an integral part of developing the marketing strategies for a number of Fortune 500 companies including Ogilvy and GSD&M Idea City, as well as some of the most well-known brands in the world. This includes Craftsman Tools, JCPenney, Subaru, Lennox Heating and Air Conditioning, Dairy Queen, Smirnoff Vodka, Remy Cointreau and The New York Life Insurance Company.
Sullivan’s creative abilities have been recognized both nationally and internationally with numerous awards including Addy’s, One Show and Clios. His work has appeared on such programs as TBS’s “The World’s Funniest Commercials.” Sullivan’s ideas have benefited such brands as Pepsi-Cola, Miller Brewing Company, Dairy Queen, Brinker Restaurants International, Federal Express, AMD Electronics, Universal Studios, Papa John’s, Dr. Pepper, Stanley Steamer International, M&M Mars, Stoli, Chuck E. Cheeses, Jose Cuervo, Smirnoff, Coca-Cola Foods, Pier 1 Imports, First Union Bank, The American Cancer Society and much more. His abilities have also been sought out by some of America’s most notable advertising agencies, including Bates New York, DDB Needham, Interger Group, and Ryan Partnership, to name a few.
Lekander has worked in the media field for more than 20 years. She moved to Texas from Detroit and has worked for large and small agencies providing her with an understanding of the strategic role and effectiveness of different media. Agencies she has worked for in San Antonio include Creative Link and The Atkins Agency.
San Antonio-based Blue Clover was established in 2003 by marketing experts and partners José Sena, Juan Barrera and Chris Gilbert. The growing staff now includes a fourth partner, Carl Thompson, and 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened new offices in Mississippi and Atlanta to serve its southeast customers, hiring Tidwell as business development of the southeast division. The firm also opened an office in Dallas, TX last summer.
Blue Clover’s past and present client list boasts more than 120 active and past local and national clients, including Physicians Health Choice, (a physician-owned company, PHC is a Medicare Advantage organization contracted by Medicare and is headquartered in San Antonio, Texas); Cook Inlet Region, Inc. (CIRI), (an Alaska Native company with $637 million in assets with ventures in real estate, oil field support, government contracting and Alaska tourism to name a few); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); a website and online marketing strategy for IBC Bank (Laredo-based bank with $10.6 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); JH & H Architects (Mississippi architecture, planning, and interior design firm with more than four decades of service and history); and USAA (largest private insurance and banking company in the nation).
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.
Carl Thompson has been named partner and vice president of strategic planning. Mark Sullivan has been hired as creative director; Lynn Lekander is now the company’s media director.
Thompson will develop comprehensive and effective communication strategies for Blue Clover clients. His expertise comes in the fields of convergence marketing strategy, consumer behavior, quantifying market effectiveness and brand planning. Thompson has been an integral part of developing the marketing strategies for a number of Fortune 500 companies including Ogilvy and GSD&M Idea City, as well as some of the most well-known brands in the world. This includes Craftsman Tools, JCPenney, Subaru, Lennox Heating and Air Conditioning, Dairy Queen, Smirnoff Vodka, Remy Cointreau and The New York Life Insurance Company.
Sullivan’s creative abilities have been recognized both nationally and internationally with numerous awards including Addy’s, One Show and Clios. His work has appeared on such programs as TBS’s “The World’s Funniest Commercials.” Sullivan’s ideas have benefited such brands as Pepsi-Cola, Miller Brewing Company, Dairy Queen, Brinker Restaurants International, Federal Express, AMD Electronics, Universal Studios, Papa John’s, Dr. Pepper, Stanley Steamer International, M&M Mars, Stoli, Chuck E. Cheeses, Jose Cuervo, Smirnoff, Coca-Cola Foods, Pier 1 Imports, First Union Bank, The American Cancer Society and much more. His abilities have also been sought out by some of America’s most notable advertising agencies, including Bates New York, DDB Needham, Interger Group, and Ryan Partnership, to name a few.
Lekander has worked in the media field for more than 20 years. She moved to Texas from Detroit and has worked for large and small agencies providing her with an understanding of the strategic role and effectiveness of different media. Agencies she has worked for in San Antonio include Creative Link and The Atkins Agency.
San Antonio-based Blue Clover was established in 2003 by marketing experts and partners José Sena, Juan Barrera and Chris Gilbert. The growing staff now includes a fourth partner, Carl Thompson, and 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened new offices in Mississippi and Atlanta to serve its southeast customers, hiring Tidwell as business development of the southeast division. The firm also opened an office in Dallas, TX last summer.
Blue Clover’s past and present client list boasts more than 120 active and past local and national clients, including Physicians Health Choice, (a physician-owned company, PHC is a Medicare Advantage organization contracted by Medicare and is headquartered in San Antonio, Texas); Cook Inlet Region, Inc. (CIRI), (an Alaska Native company with $637 million in assets with ventures in real estate, oil field support, government contracting and Alaska tourism to name a few); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); a website and online marketing strategy for IBC Bank (Laredo-based bank with $10.6 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); JH & H Architects (Mississippi architecture, planning, and interior design firm with more than four decades of service and history); and USAA (largest private insurance and banking company in the nation).
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.
