So, what's news?

San Antonio, TX – Talk to the enthusiastic team of directors and managers at Workforce Solutions—the workforce development network for businesses and residents in the Rio Grande Valley—and these statements bubble up:

• We are a talent enterprise.
• We have our eye on the ball.
• Workforce development is the cornerstone of a growing community.
• We take care of folks that don’t have an opportunity.
• It’s no longer “business as usual” in the Rio Grande Valley.
• Workforce development is a community issue that must be attacked and conquered on many fronts, by many people. 

It is obvious the leaders at Workforce Solutions, led by their Harvard educated CEO and President Yvonne “Bonnie” Gonzalez, are passionate about their job…to create jobs.

It was Blue Clover’s charge to capture this passion and enthusiasm in the complete new brand campaign: logo, tagline, website, as well as other branding elements including signage, stationery, banners, promotional items, special events, public relations and more. The website will also be featured in Spanish. The goal of the new branding campaign is to highlight Workforce Solution’s success helping Rio Grande Valley companies and organizations find the right people to fill their employment needs.

“Blue Clover is proud to work with the dedicated, enthusiastic management team of Workforce Solutions to develop materials that will promote the value of a trained and prepared workforce,” says José B. Sena, CEO and president of Blue Clover. “We will incorporate the key elements of talent and vision to illustrate the ‘people side’ of businesses, which Workforce Solutions proudly builds itself upon.”

Workforce Solutions is a workforce development network that provides businesses, employers, job seekers and employees with the resources needed to succeed in an ever-changing business climate. It provides a network where board members, board staff, training providers and contractors converge in order to accomplish the vision of any company. The non-profit organization prides itself on building partnerships within the local businesses and the community-at-large, which in turn strengthens the economy of the Rio Grande Valley in South Texas. The Valley is located in the southernmost tip of Texas and includes Brownsville, McAllen, Harlingen, Edinburg, Weslaco and Mission.

“Workforce Solutions was built on the power of talented people to achieve a vision,” said Gonzalez. “Blue Clover shares that passion with us. Their young, energetic staff knows the Valley and our culture. Since we hired the firm, we have seen nothing but contemporary and exciting ideas that we are in the process of implementing.”

BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera and Chris Gilbert. The growing staff now includes five partners, with Ryan Kelly and Jody Tidwell, and 17 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened a new office in Atlanta to serve its southeast customers, hiring Tidwell and Jason Lewis as president and vice president of the southeast division.

This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s 2006 Regional Design Annual (the most comprehensive competition annual in the design profession), San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; and the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena.

Blue Clover’s past and present client list boasts more than 120 active local and national clients, including Arquitectonica (international architecture, interior design and planning firm); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across north and central San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); Time Warner Cable; San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Seguin Economic Development Corporation; Galo Properties (one of the largest single-family lot developers in south central Texas); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); and USAA.

More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.