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San Antonio, TX – When the fastest growing city in the fastest growing state in the U.S. needed a top notch firm to develop a new brand to represent its economic development division, they chose Blue Clover.

Why? The client says it best: “The City of Cibolo is proud of its rich history,” said Nancy McBeth, Director of Community Development for the City of Cibolo. “We selected Blue Clover due to their credentials as one of the state’s preeminent creative design and marketing firm. Blue Clover’s service is second to none: their savvy and creative approach, as well as their ability to work as a team member with the City by assisting the facilitation of our goals. It is a bonus that we are happy to have discovered at the beginning of our relationship – one which we consider integral to current and future success. I consider Blue Clover an extension of my staff and a partner with the City.”

The City of Cibolo hired San Antonio-based Blue Clover to develop a new official city seal, logo, tagline/positioning statement, website and stationery. Blue Clover uniquely mixes electronic branding through award-winning websites, e-commerce, SEO and content manageable systems with traditional tools including name and logo development, public relations, direct mail and special events planning. The goal of the new brand for Cibolo is to highlight the city’s pride in its history and vision of its future, especially in the economic development division. It will incorporate elements of each of these to illustrate Cibolo’s independence and identity.

“Blue Clover is pleased to work with a city with such a wonderful past and even more promising future,” says José B. Sena, CEO and president of Blue Clover. “Now that we have the tagline, ‘Expand Your Vision,’ along with a new logo and city seal, we can incorporate the city’s vision for the future into a website that highlights how far the city has come in recent years and its audacious goals for the next few years.”

Cibolo is located approximately 13 miles east of San Antonio, the 10th largest city in the United States and the fastest growing city in the fastest growing state in the nation, according to the 2006 U.S. Census. With a rich history in the development of south Texas, the city has retained its charming country-style way of life and honors its original Native American habitants in whose language the city’s name means “buffalo.”

<pThe city has already incorporated the new logo into several of its collateral pieces, including shirts, jackets and office signs. The logo is also displayed on all city vehicles. Soon, entryways into the city will display signage displaying the city seal, alerting those entering the City of Cibolo of their location.

Blue Clover focuses on merging traditional and interactive disciplines to maximize the brand relationship between the company and the customer. The pioneering design firm was established in 2003 by marketing experts and partners José B. Sena, Juan Barrera and Chris Gilbert. The growing staff now includes two additional partners, Ryan Kelly and Jody Tidwell, and 17 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened a new office in Atlanta to serve its southeast customers, hiring Tidwell and Jason Lewis as president and vice president of the southeast division.

This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s 2006 Regional Design Annual (the most comprehensive competition annual in the design profession), San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; and the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena, the company’s CEO and president.

Blue Clover’s past and present client list boasts more than 120 active local and national clients, including Arquitectonica (international architecture, interior design and planning firm); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Cross & Company; Vistana (the newest urban residential development in downtown San Antonio); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across north and central San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community near proposed Texas A&M campus in south San Antonio); Perico’s Mexican Cuisine; Time Warner Cable; Goodwill Industries; Southwest Mental Health Center; San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Allergy, Asthma & Immunology Associates of South Texas; Seguin Economic Development Corporation; Galo Properties (one of the largest single-family lot developers in south central Texas); Workforce Solutions (a workforce development network for employers and job seekers in the Rio Grande Valley); Oberthur Gaming Technologies (one of the world’s leading providers of lottery scratch off games; now known as MDI); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); The University of Texas at San Antonio; and USAA.

More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.