October 05, 2007
Blue Clover Named Creative Firm for New Oil, Gas Downhole Pump
San Antonio, TX – Josh Clem from Tex-Jet came to Blue Clover just five months ago with only a new product for the oil and gas industry. Two months later, he has a first-class website with animated illustrations of how his product works and editorial hits in such prestigious oil and gas publications such as World Oil and Oil, Gas & Petrochem Equipment. Sales of the Tex Jet pump have increased from two tools per month to five in the past 30 days—an increase of 250 percent. In the company’s first three months of operation, they have sold about half of what previous owners were selling in an entire year.
Blue Clover created a new logo, tagline and website, as well as other branding elements including stationery, direct mail pieces, public relations and more. The goal of the new branding campaign is to highlight Clem Energy’s newest product, Tex~Jet, a unique downhole pump that has no moving parts. After the collateral pieces were completed and distributed, the firm launched a public relations campaign to introduce Tex~Jet to the industry through national and international trade journals and magazines.
Tex~Jet was featured in such oil and gas media as Oil, Gas & Petrochem Equipment; World Oil; and Everything Oil and Gas Radio, a comprehensive oil and gas directory that airs and broadcasts interviews with industry experts. Oil and Gas Journal and E&P have also requested additional information about the product for future issues.
“Tex~Jet is a relatively new product that had relied on word-of-mouth for all of our sales,” said Clem. “Blue Clover launched us to a much higher level, and we expect to triple our business within the next year. They are truly extraordinary at what they do. Thank you, Blue Clover!”
San Antonio-based Blue Clover was established in 2003 by marketing experts and partners José B. Sena, Juan Barrera and Chris Gilbert. The growing staff now includes two additional partners, Ryan Kelly and Jody Tidwell, and 17 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened a new office in Atlanta to serve its southeast customers, hiring Tidwell and Jason Lewis as president and vice president of the southeast division.
This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s 2006 Regional Design Annual (the most comprehensive competition annual in the design profession), San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; and the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena, the company’s CEO and president.
Blue Clover’s past and present client list boasts more than 120 active local and national clients, including Arquitectonica (international architecture, interior design and planning firm); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Cross & Company; Falcon International Bank ($665 million institution; named 2006 Top Earner by Independent Community Bankers of America); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community near proposed Texas A&M campus in south San Antonio); Perico’s Mexican Cuisine; Time Warner Cable; Goodwill Industries; Southwest Mental Health Center; San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Allergy, Asthma & Immunology Associates of South Texas; Seguin Economic Development Corporation; Galo Properties (one of the largest single-family lot developers in south central Texas); Workforce Solutions (a workforce development network for employers and job seekers in the Rio Grande Valley); Oberthur Gaming Technologies (one of the world’s leading providers of lottery scratch off games; now known as MDI); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); The University of Texas at San Antonio; and USAA.
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.
