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June 08, 2004

Blue Clover Teams With FIFA to Promote the Upcoming 2006 World Cup Qualifying Match hosted by the Alamo City

San Antonio, Texas – Addy award-winning branding firm Blue Clover has been chosen by the Federation Internationale de Football Association (FIFA) to design the official branding elements of the event, which include programs, banners, flyers, newspaper ads, and billboards for the first ever World Cup soccer qualifying event to be held in San Antonio, Saturday, June 19, 2004. The highly anticipated and historic match will be held at the prestigious Alamodome, and will inaugurate the facility as a premier soccer venue. The 2006 FIFA World Soccer event marks the first time that the Mexican National Team brings its electrifying style of soccer to the Alamo City, where they will take on Dominica, who will be the home team for the game.

“Blue Clover is thrilled to be a part of the FIFA team because we strongly believe in the soccer industry in San Antonio, and in giving back to the community” said Jose Sena, CEO of Blue Clover. “That they trust us with such an important event makes me enormously proud of my team, and reinforces that we’re on the right track.”

In fact, Blue Clover has seen remarkable growth in its first year of business. “We have secured and retained over thirty clients within this time period” said Ryan Kelly, General Manager of Blue Clover. “Growth has been tremendous for our company to the point where we are looking to add to our creative team in the very near future.”

Given the closeness to the United States and Mexican border, San Antonio should prepare to see many soccer fans make the trek to the Alamo city to relish this historic event and witness a World Cup qualifying match so close their own homes. Mayor Ed Garza has called June 19, game day, an “historical day” for San Antonio. The international match is of vital importance to soccer fans as “The Tricolor” launches its campaign to qualify for the FIFA World Cup, Germany 2006.

Blue Clover was established in 2003 by marketing expert Jose B. Sena. Blue Clover is a versatile, fast moving ON and OFF-LINE BRANDING™ firm based in San Antonio, Texas. The fusion between Internet and traditional marketing and media is what Blue Clover refers to as on and off-line branding. Blue Clover provides highly creative and strategic integrated marketing communications to help companies maximize their brand potential. Blue Clover’s major clients include the University of Texas at San Antonio (UTSA), Falcon International Bank, Castro for Mayor, Edwards Aquifer Authority, Perico’s Bar and Grill and the Episcopal Diocese of West Texas.

More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.