So, what's news?

Blue Clover—a versatile, On and Off-line Branding™ firm fusing strategic online and traditional marketing communications—has hired Cassie Williams as account supervisor for its account services department.  Blue Clover mixes electronic branding through award-winning websites, e-commerce, SEO and content manageable systems with traditional tools including name and logo development, TV, radio, multicultural, public relations, direct mail, and special event planning.

As the account supervisor, Williams serves as the liaison between Blue Clover and many of its clients by managing day-to-day client services and projects, including production of all print, Internet, and broadcast elements.  She supervises others in Blue Clover's account services department, and participates in the development of marketing objectives and creative briefs, working closely with strategic planners and the creative team.

Williams will manage accounts such as Physicians Health Choice, Alteza, Misys, Edvance Research, Bank of San Antonio and IBC Bank.

Formerly, she worked at Creative Link as senior account supervisor handling some of their largest accounts such as H-E-B, Corona, Spectrum Athletic Clubs and Shiner Bock. Her career began at Atkins, Center for the Persuasive Arts, as new business development coordinator and public relations account coordinator.  Prior to joining Blue Clover, she worked at Ashley Furniture Home Store as the marketing manager where she was responsible for the planning and implementation of 14 stores sales promotions and events.

Williams graduated from Southwest Texas State University with a Bachelor's degree in Fashion Merchandising and a minor in Business Administration, Marketing and Communications.

"Having Cassie on our team will greatly contribute to our company's commitment to service," says José B. Sena, president, CEO and founding partner of Blue Clover.

"It is the mantra of our account services department to foster strong client relationships by providing fanatical customer service that creates raving fans," says Williams.  "A key to achieving this goal is to assure all elements of our output are on time, on budget and on strategy."

BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera (Executive Creative Director), and Chris Gilbert (Finance Director). The growing staff now includes 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations, media planning and buying, strategic planning, and web-based communication experience from around the world.  Within the past two years, the firm has opened offices in Mississippi as well as Austin and Dallas, TX.

This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine's Regional Design Annual (the most comprehensive competition annual), four awards in the 2009 Art Directors Club of Houston Awards Show (including the highest award: one of only five Judges' Picks); San Antonio Business Journal's Best Places to Work, San Antonio Business Journal's Fast Track list for two years; Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; the San Antonio Business Journal's prestigious "40 Under 40" award for Sena; and 2008 and 2009 Association for Women in Communications Proliner Awards for national Public Relations campaigns.

Blue Clover's past and present client list boasts more than 120 local and national clients, including Physicians Health Choice (a physician-owned company, PHC is a Medicare Advantage organization contracted by Medicare and is headquartered in San Antonio, Texas); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); website and online marketing strategy for IBC Bank (Laredo-based bank with $12.1 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Bank of San Antonio (locally owned bank with $142 million in assets and services that include commercial banking, private client services, real estate financing, treasury management and personal banking); MISYS (an application software and services company that provides innovative, integrated solutions and services for the banking, treasury and capital markets and health care industries); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the "Top 50 Private Companies" in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); and USAA (largest private insurance and banking company in the nation).  

More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.