November 03, 2010
Hyatt: Re-inventing New Orleans Hospitality
History defines people culturally and ideologically. Storytelling helps people to relate and captures their interest. Blue Clover understands and combines both.
That’s why the owners of the Hyatt Regency New Orleans turned to Blue Clover when they needed a firm to “tell the story” of the hotel’s complete reinvention.
Located on Loyola Avenue in the business district of New Orleans, the Hyatt Regency New Orleans was devastated by Hurricane Katrina. Aiming for a reopening in Fall 2011, the hotel is being reposition as the preferred location for business and meeting planners, as well as the leisure traveler.
Blue Clover is developing comprehensive “core brand assets” for the hotel through a naming convention with an intriguing and educational approach to telling stories of the city’s deep culture, heritage, history and music.
By the end of this November, rooms, ballrooms and other hotel venues will weave together a story that only New Orleans can tell!
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com. Follow Blue Clover on Twitter and Facebook.
Visit our Blue Clover Portfolio to view samples of our work and innovative client solutions.
That’s why the owners of the Hyatt Regency New Orleans turned to Blue Clover when they needed a firm to “tell the story” of the hotel’s complete reinvention.
Located on Loyola Avenue in the business district of New Orleans, the Hyatt Regency New Orleans was devastated by Hurricane Katrina. Aiming for a reopening in Fall 2011, the hotel is being reposition as the preferred location for business and meeting planners, as well as the leisure traveler.
Blue Clover is developing comprehensive “core brand assets” for the hotel through a naming convention with an intriguing and educational approach to telling stories of the city’s deep culture, heritage, history and music.
By the end of this November, rooms, ballrooms and other hotel venues will weave together a story that only New Orleans can tell!
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com. Follow Blue Clover on Twitter and Facebook.
Visit our Blue Clover Portfolio to view samples of our work and innovative client solutions.
