So, what's news?

June 30, 2008

Sevocity hires Blue Clover to tell its story

San Antonio, TX – Sevocity is giving Blue Clover the chance to convey to prospective buyers that it is different from other electronic health record systems. On and Off-Line Branding firm Blue Clover is designing and creating a website that highlights the company’s products as well as its excellent service at www.sevocity.com, along with all of the company’s print needs: market specific brochures; tradeshow banners; tradeshow booth skin; pocket folder; sales sheets; postcards; sales rep stickers and mailing envelopes.

Sevocity is an Internet-based electronic health record system that enables physicians and their clinical staff to document patient encounters electronically, increasing access to critical information and accuracy. Taking into account the extraordinary demands on today's medical practices, the system is easy-to-use and stores a complete clinical chart and phone notes, as well as the patient's current list of conditions, medications and allergies. Sevocity streamlines every aspect of a medical practice, from scheduling to charting to coding, so physicians can spend more time practicing medicine and caring for patients. Using a desktop, laptop or tablet PC, physicians can document patient visits quickly and accurately – right in the exam room – by simply clicking a mouse or touching a screen.

“We chose Blue Clover because they took the time to understand our company and our goals and developed web site concepts that reflected and complimented our company’s mission. Blue Clover also respected our goals for content control of our website. We also liked their print concepts and the excellent coordination between the web and print media,” said Catherine Huddle, VP of Market Development for Sevocity.

“The Sevocity brand reflects the innovation and mindset of Elaine Mendoza, the founder of Sevocity’s parent company Conceptual MindWorks, Inc. Blue Clover couldn’t wish for a more acclaimed and inspirational client,” said José B. Sena, president, CEO and founding partner, Blue Clover. “Sevocity is a combination of words that exemplify prosperity (seven) and journey (velocity)—signifying the company’s desire to create a ‘prosperous journey’ for their customers. That is our mission, as well, for their website and collateral materials.”

Based in San Antonio, Sevocity is a division of Conceptual MindWorks, Inc. Founded by Elaine Mendoza in 1990, CMI has provided the United States Air Force with a wide range of biotechnology and medical informatics services such as scientific research related to chemical and biological defense.

BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera and Chris Gilbert. The growing staff now includes a fourth partner, Jody Tidwell, and 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened new offices in Mississippi and Atlanta to serve its southeast customers, hiring Tidwell as president of the southeast division.

This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s Regional Design Annual (the most comprehensive competition annual in the design profession), San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena; and most recently the 2008 Association for Women in Communications Proliner Award.

Blue Clover’s past and present client list boasts more than 120 active local and national clients, including Cook Inlet Region, Inc. (CIRI), (an Alaska Native company with $637 million in assets with ventures in real estate, oil field support, government contracting and Alaska tourism to name a few); Hotels & Preference (a network of privately owned properties with more than 100 four- and five-star hotels and resorts throughout the world); a website and online marketing strategy for IBC Bank (Laredo-based bank with $10.6 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Galo Properties (one of the largest single-family lot developers in south central Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); JH & H Architects (Mississippi architecture, planning, and interior design firm with more than four decades of service and history); and USAA (largest private insurance and banking company in the nation).

More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.