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Dr. Edward Rashid, leader in the field of lasik eye surgery and team ophthalmologist for the San Antonio Spurs, has hired Blue Clover – a versatile On and Off-line Branding™ firm—to create his firm’s website at www.seeitclearly.com.

Dr. Rashid now has the newest technology to offer his patients in his laser center and on his website. The website—created from scratch with custom photos—features three streamed videos to show patients how the three innovative procedures (Intralase LASIK, the Allegretto Wave laser and the VISX Custom Vue Laser) actually work. Other features of the website include a flash intro with music, Dr. Rashid’s biography, testimonials from past patients, and a FAQ section with the most commonly asked questions about the vision correction procedure.

Upon Blue Clover’s recommendation, Rashid’s practice is also benefiting from the “pay per click” feature on Google. Future patients easily find Dr. Rashid on the web when searching for an ophthalmologist because the link to his website appears in the “Sponsored Link” list at the right of the search results. The “pay per click” feature ensures that his site will not be hidden in a list of outcomes from the search, or overlooked if they don’t know his name.

“Those great tools that Blue Clover suggested to navigate additional traffic to my website have really worked,” says Dr. Rashid. “When you add that to the pleasing aesthetics of the website, its ease of use and its technological innovation and design—without the institutional cookie cutter look of other medical websites—then it is obvious why we are getting more and more new patients from the internet everyday. Our patients are able to get an inside look at our practice and before they even call us, they are confident with who we are and what we have to offer them.”

“Our goal was to capture Dr. Rashid’s dedication to his patients and his passion for his field, while also highlighting his expertise, his equipment, his practice of providing all pre-op and post-op care, and his willingness to answer as many questions as possible,” says José Sena, Blue Clover CEO and president. “This site is a one-of-a-kind site for this industry; very few doctors in any field have high-end websites such as this.”

Dr. Rashid has been a pioneer in the eye industry and has been involved with the evolution of refractive surgeries for more than 25 years. “Thanks to remarkable advances in laser technology, millions of patients are now enjoying greater freedom from glasses and contact lenses,” says Dr. Rashid.

He was one of the first ophthalmologists in the country to offer the high precision INTRALASE FS (femtosecond) laser -- the first blade-free laser technology for performing the initial step of the Lasik procedure, resulting in a dramatic reduction in flap complications as compared to the traditional bladed device called a microkeratome. Intralase is much safer and is 100 times more accurate and has produced better visual results.

Rashid also now offers the Allegretto Wave laser, the latest excimer laser technology to be approved by the FDA. It is the fastest laser system available for vision correction in the U.S. (about 10 seconds), meaning less anxiety, more comfortable procedures and improved outcomes. The Allegretto’s custom technology aims to preserve the natural curvature of the individual eye, which helps to improve night vision and the quality of the overall vision.

“The aesthetics of the website, along with its technological innovation and design, have been a big hit with my patients, and an even bigger hit with me and my staff,” says Rashid. “We are using the website as a tool to educate our patients so they come to their appointments better informed and thus more relaxed.”

San Antonio-based Blue Clover was established in 2003 by marketing experts and partners José B. Sena, Juan Barrera and Chris Gilbert. Blue Clover is a versatile, fast moving ON and OFF-LINE BRANDING™ firm -- fusing Internet and traditional marketing/media. It provides highly creative and strategic integrated marketing communications to help clients maximize their brand potential with synergy.

To learn more about Blue Clover visit www.blueclover.com or call (210) 223-5409.

For more information on Dr. Rashid, his practice and his locations in San Antonio and Kerrville, visit www.seeitclearly.com.