February 07, 2008
Vistana Lures Locals to Downtown Living
San Antonio, TX – Downtown San Antonio is infamous for its winding Riverwalk of shopping, sidewalk cafes and dining. Soon, it will also be known for lofty living thanks to a new residential development called The Vistana. With the help of Blue Clover—a local versatile, fast moving On and Off-Line Branding™ firm based in San Antonio—Vistana developers are already creating a window to modern urban life through a new website, logo, stationery, etc.
“The Vistana is an upscale, urbane, high-rise development that is different from anything else in downtown San Antonio,” said Ed Cross, principal of the owner/developer partnership. “We chose Blue Clover because they have demonstrated a fresh creativity that matches well with our project.”
When designing the logo for The Vistana, the creative team avoided focusing on the letter “V” since other local developments had it as part of their logos. Using the architecture of the building, Blue Clover’s designers took the spire from the top of the building and placed it in the center of a V-shaped base. The font accentuates the art-deco architecture of the massive building, resulting in a logo that encompassed the vision of Cross.
The Vistana is located in downtown San Antonio at 100 N. Santa Rosa Street, between Houston and Commerce streets. It will feature 247 market-rate rental apartment homes with great vistas of the city, a sixth-floor amenity deck overlooking downtown, first-floor retail, a four-level parking garage and storage units. Apartment managers will begin taking reservations in May 2008; it is expected to open in September 2008.
Apartment homes feature an urban loft look with spacious units, high ceilings, large windows, gourmet kitchens, and covered, secured parking. Private elevators provide access to all residential floors. Amenities include a landscaped recreation deck with a pool and adjoining spa, an entertainment room and an exercise facility on the sixth floor, as well as a business center and conference room. The building will offer the latest in high-tech communications capabilities, including AT&T’s new U-verse technology. Storage units are also available. The top residential floor offers 2-story units, several with views in two directions.
The first floor includes almost 30,000 rentable square feet of retail space, along with an elevator lobby for residents, a welcome center, three drive-through lanes for Sterling Bank, a loading dock, bicycle storage, and building service elements. Paid covered parking includes space for over 450 vehicles to service retail customers and tenants, monthly and hourly parkers, and residents. Public parking is on the second and third floors and a security gate separates residential parking that is provided on the fourth and fifth floors.
BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera and Chris Gilbert. The growing staff now includes five partners, with Ryan Kelly and Jody Tidwell, and 17 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened a new office in Atlanta to serve its southeast customers, hiring Tidwell and Jason Lewis as president and vice president of the southeast division.
This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s 2006 Regional Design Annual (the most comprehensive competition annual in the design profession), San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; and the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena.
Blue Clover’s past and present client list boasts more than 120 active local and national clients, including Arquitectonica (international architecture, interior design and planning firm); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across north and central San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); Time Warner Cable; San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Seguin Economic Development Corporation; Galo Properties (one of the largest single-family lot developers in south central Texas); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); and USAA.