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The Vistana
Identity Package
The Vistana is a 14-story combination apartment and retail project being built in downtown San Antonio. When designing the logo for The Vistana, we wanted to avoid using a simple "V." At the time, there were several developments already using a "V" as part of their logos, so we wanted to come up with something different. Using the architecture of the building, we took the spire from the top of the building and placed it in the center of a V-shaped base. The font we chose accentuated the art-deco architecture of the massive building.