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Clear Channel
Total Radius Identity
In order to assist Clear Channel in promoting the value of radio to leverage media dollars, Blue Clover help them create and develop an online portal called "TotalRadius". The first step in the process was to develop a brand identity that helped position radio as a 360 medium – The message strategy for the identity is based on the evolution of radio and the new ways people interact with it; Nowadays, people can listen to radio through their computers, iPods or even their cell phones.