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Pasion Salsas
Corporate Identity
Blue Clover was hired to develop the name and identity for a new line of salsas hitting the market in late '08. The new product will target a sophisticated audience that appreciates quality food products since the salsas will be an affordable luxury.
The brand we created for the gourmet salsas focuses on presenting a fresh product with a feel of exclusivity and sophistication (with a Latino overtone).