Blue Clover was hired to create an ad series for Waggoner Engineering that targeted their both the public and private sectors. Waggoner is a project implementation strategy specialty consultant with expertise in the Southeast region of The United States.
One of the challenges we faced with this ad series, was that Waggoner offers a variety of products and services – trying to get all of this across in an ad without a lot of text was they key, so we developed a series of icons that helped get the message across.
The series was design to evoke confidence in the company and expose Waggoner Engineering as a professional company that can be entrusted to perform all of the planning, civil engineering and surveying you need for the job you have.
