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Physicians Health Choice
Testimonial Campaign: English & Spanish
As part of our adverting efforts for 2010, we developed a strategy to hit the emotional buttons of our core demographic (people 65+). At the same time, our campaign was designed to stand out from the sea of sameness in this category by taking a different approach to presenting this health plan. The photographs of the people used in these print ads are actual members of the plan back in the day; Physicians Health choice is a Medicare Advantage plan focused on wellness and prevention.