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Physicians Health Choice
Documercial DVD
As part of our 2010 Marketing Strategy for Physicians Health Choice (a Medicare Advantage Plan), we created a ducumercial – an infomercial shot as a documentary – that features true stories told by real members of the plan. The documercial was shot for TV and also made available to members in the form of a DVD; silk-screened as an old 35 LP and a sleeve branded with PHC.