The Mexican American Legal Defense and Educational Fund (MALDEF) is a nationwide non-profit civil rights organization that works to protect and promote the rights of Latinos living in the United States that was founded in San Antonio in 1968. In an effort to reach out to hard-to-count Latinos for the 2010 Census, MALDEF partnered with Blue Clover to develop a series of posters that would stand from the crowd to garner attention to this important initiative.
