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Falcon International Bank
Brand Management
Falcon International Bank is a Hispanic family-owned bank based in Laredo, Texas, that is rapidly expanding into the San Antonio and surrounding markets. Our first task was to revise the tagline. We went from "All The Bank You'll Ever Need" to "We Know What Counts," or "Sabemos lo que Cuenta." We felt that the new tagline embraced the philosophy of the bank and was something each individual could live up to. Our next task was to develop all the lobby collateral for all the bank's products and services. From there, we promoted a new product called CDARS, which allowed customers to insure deposits of up to $5 million. By the end of the campaign, the limits were increased to $20 million and heavily contributed to the growth of Falcon International Bank, with assets going from $300 million to more than $600 million in less than two years.